Toluna Quicksurveys polled over 1,000 American Millennials (people with birth years ranging from the early 1980s to the early 2000s) about what matters to them in the upcoming 2016 elections, who/what influences them, who they like so far, where they intend to follow the campaigns, etc.
Below are some key findings.
Voting Behaviors / Plans:
- 30% typically vote in presidential elections, but not local elections.
- 38% typically vote in both presidential and local elections.
- 28% don’t typically vote in presidential or local elections.
- 91% plan to vote in the 2016 presidential election
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Right or Left?
- 41% Democratic party
- 21% Republican party
- 16% Independent party
- 22% don’t associate with a political party
Parental / Family Influence
- 31% say it’s somewhat or very likely that the voting choice of one or both of your parents will influence your voting choice
- 32% say not at all likely that the voting choice of one or both of your parents will influence your voting choice
What Matters Matter? Financial Or Social?
- 40% say financial issues (perhaps not surprising that the generation with the most debt is focused most on financial issues!)
- 25% say social issues
- 35% say they’re both equally important
Media Preferences: Where Will You Follow The Campaign
- TV 72% (The Boob Tube Still Reigns Supreme!)
- Facebook 56%
- Online news outlets 47%
- Newspapers 37% (Print is not dead!)
- Twitter 29%
- Instagram 20%
Do you Wear Your Political Heart on your Sleeve?
- 17% have signage from a previous presidential election displayed somewhere that’s visible to the public
- 10% have signage for the 2016 presidential election displayed somewhere that’s visible to the public
- 76% have none
Millennials are most aware of
Hillary Clinton and Mitt Romney’s stances when polled…
- 53% are very familiar with Clinton’s stance
- 41% are very familiar with Romney’s stance
Thoughts on the Less Well-Known Politicos:
- 59% have never heard of Martin O’Malley
- 59% have never heard of Jim Webb
- 67% have never heard of Lincoln Chafee
- 51% have never heard of Scott Walker
- 55% have never heard of Bernard Sanders
- 58% have never heard of Bobby Jindal
- 57% have never heard of Carly Fiorina
- 49% have never heard of Ben Carson
Do Millennial Women / Minorities Stick Together?
- 70% of women say it’s very important to them that the candidate they vote for is a woman; 30% of men think the same
- 36% of respondents of Hispanic/Latino descent say it’s somewhat important to them that the candidate they vote for is a minority
What Turns You Off?
- An arrogant attitude: 50%
- Attacking their opponents too aggressively: 28%
- Cheesy advertisements: 14%
- Too harsh to interviewers: 8%
For Millennials that don’t vote, which of the following best describes why?
- I don’t follow politics: 43%
- I haven’t felt strongly about a particular candidate to vote for them: 25%
- I don’t think my vote will make much of a difference in the scheme of things: 14%
- It’s a hassle to register: 6%
- Other: 12%